Key Features of a Good E-Commerce Website

E-commerce businesses need a firm foothold in the digital market to really make the most of their audience, and bring their products to the most people. To do that, an e-commerce website is an invaluable asset for any online vendor.

At Allegro Logistics, we provide streamlined supply chain management to e-commerce businesses, helping them to fulfil their orders both quickly and efficiently. In this article, we’ll discuss what an e-commerce website is, and how and why to improve your user experience.

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What is an E-Commerce Website?

An e-commerce website is a platform for an online seller to market their products/services/digital downloads. It usually comes in the form of an online storefront, with easy shopping being the primary function.

While some e-commerce businesses might operate solely through platforms like TikTok Shop, having your own website gives you a stable footing should any new opportunities arise, or old conventions change.

Retailers also often have online storefronts, but e-commerce businesses are almost exclusively online. The difference is sometimes nuanced, but usually comes down to the scale of the business and the products they sell. An e-commerce website will typically be smaller, and includes things like start-ups and merchandise stores.

Although sales are the main purpose of an e-commerce website, there are also other factors that need to be considered – both on the website, and offline too – to ensure your customers are getting the best experience.

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Is a Website All I Need for E-Commerce?

Having a strong e-commerce website is essential to running a longstanding e-commerce business. However, there are many important components of your business that shouldn’t be neglected.

A strong supply chain, good logistics, and reliable stock management are all necessary to handle orders and keep your customers satisfied. You’ll also want to have a good amount of reach to be able to actually sell your products.

Logistics is especially key because it helps you get goods to customers, and well as procure them from the manufacturer in the first place. Quality is important, as is the timeliness of delivery.

Above all, you need to make things convenient for you. That’s where the last-mile logistics and high-tech warehousing of Allegro comes in – cutting your admin time out of the equation and giving you peace of mind that your e-commerce orders will be fulfilled quickly and effectively.

What is the User Experience?

User experience (UX) can be summed up as the way people interact with your site. A good user experience comes from a site that’s easy to navigate, while a poor user experience results in the potential for losing customers or causing frustration within the buyer’s journey.

In terms of websites, the user experience is made up of a number of components including:

  • Design
  •  SEO
  •  Readability
  •  Accessibility

By paying attention to these when you’re creating your e-commerce website, you can futureproof your business while creating a good user experience, leading to greater returns down the line.

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How can I Improve the User Experience?

Design. Having clearly labelled buttons, with colour contrast to differentiate them from surrounding features, will make it easier for customers to navigate your site while giving them a clear image of your brand.

Accessibility. This feeds into many features from design, with regards to the placement of buttons and titles, the colours you use, and the way things sit on the page. Mobile user experience is a massive part of your e-commerce website, and keeping things accessible will give customers an easier time browsing.

SEO. While not directly tied to user experience, search engine optimisation (SEO) is an important part of an e-commerce website. Ensuring you have accurate, quality content will inform both search engines and users of the value of your website, leading to better user experiences in turn.

With these features in mind, you can greatly increase the user experience on your site. This can lead to an increase in conversion rate (CVR), along with a number of additional benefits for your e-commerce business.

Other Factors for a Successful E-Commerce Business

Visibility. To make people actually visit your e-commerce website, they’ll need to know you exist, what you offer, and why they should buy it from you. For that, you need to engage in marketing efforts such as social media, paid ads, or SEO.

Integrations. Using online storefronts through platforms like social media is a great way to reach more customers, but you need to integrate it with your website and logistics to ensure a smooth purchasing process for your customers.

Logistics. Once your product has been purchased, you need to get it to the customer. This means getting it from the manufacturer, into a warehouse, picked, packaged, and sent through reliable means – all as efficiently as possible. With a reliable logistics provider like Allegro, your supply chain will be in safe hands.

Stock Management. Without being able to accurately track your stock, you’ll have no way of informing customers whether they can actually purchase a product. At Allegro, we offer stock management that integrates with your site, giving you full control over replenishing and offering live updates on remaining items to your customers.

Customer Interactions. AI has been the latest big component of customer interactions, with chatbots giving people quick and accurate information in a friendly, near-human manner. In any case, keeping up with user queries will improve the reputation of your business and give customers the confidence they need to purchase your products.

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Support Your E-Commerce Business with Logistics from Allegro

A good e-commerce website has an intuitive design, great visibility through SEO and social media, and a smooth user experience that brings customers to the products they’re after. Above all, it acts as a central platform that integrates with your entire e-commerce business, from managing orders to fulfilment.

To make the most out of your e-commerce website, you need a logistics partner. Get in touch today to see how we can help your business flourish, or read on with some more articles on ways to give your business a boost.

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