With returns being a natural part of e-commerce, they are inevitable in any business to it’s important to stay on top of them and have the right processes and systems in place to ensure efficient and hassle-free returns.
Automating and Streamlining Returns
There are a variety of ways to automate returns to make them more seamless and reduce the amount of management needed. E-commerce platforms like Shopify and WooCommerce both allow automatic returns and have plug-ins available to help you make returns a lot easier by automating returns labels, allowing customers to communicate and tracking returns.
Warehouse Management Systems
A Warehouse Management System (WMS) can also help automate the process by automatically updating stock and providing detailed tracking of returns to help co-ordinate resources to process them when they arrive. A WMS is generally a good idea for maximising efficiency for e-commerce.
Focussing on Customer Satisfaction
Research shows customers who have a positive returns experience are extremely likely to become returning customers so it’s always important to prioritise the customer experience. By creating a simple returns procedure and ensuring good communication throughout the return and refund process can increase efficiency and more importantly it improves customer satisfaction.
Every business is different and it’s important to collect data about why customers are returning your products as it can help identify issues with the products or last-mile delivery process. Returns and refund data can help reduce the number of false claims and also reduce costs by providing insight into how to streamline returns management.