As TikTok Storefront is being discontinued on 12 September 2023, products that are listed on it will no longer be visible on your TikTok profile. This also means they won’t be eligible for inclusion in short videos, LIVE videos, and ads. Access to Storefront on the Store Manager will also be lost. This means that transitioning to TikTok Shop as quickly as possible is important to ensure your online storefront makes the change smoothly.
Worried about the transition? We’re here to help – leave a message or email us at firstname.lastname@example.org.
What Will Happen to Active Storefront Ads When It Shuts Down?
Once TikTok Storefront shuts down, all active Video Shopping Ads and LIVE Shopping Ads that use it will no longer be available for use. However, these advertising methods are still available on TikTok Shop.
Upgrading to the Shop as soon as possible will enable you to get your ads up and running swiftly, minimising any downtime. The ads on TikTok Shop are intended to take the best features of the previous experiences from storefront and combining them into a seamless shopping experience.
Working alongside e-commerce partners such as Shopify can also help to ensure the smoothest experience for sellers including influencers, celebrities, and brands, while making sure that the user experience is the best it can be.
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How to Migrate from Storefront to TikTok Shop
There is a simple three step process to migrating your account from TikTok Storefront to TikTok Shop.
- Register for TikTok Shop
- Your TikTok Storefront account will be automatically disconnected once you’ve finished onboarding with TikTok Shop.
- Manually re-upload your products to TikTok Shop to create your new product list.
When factoring in e-commerce integration from providers such as Shopify, it might seem like there’s a step missing. Talk through any questions and concerns you might have with a member of the team by contacting us at email@example.com.