TikTok Shop has a lot of potential for viral marketing because it the perfect platform for content marketing when it comes to products. If you can’t communicate the value of your products in a 5 second video, with a brand takeover or through a cool branded hashtag then TikTok isn’t the platform for your product.
There are multiple ways you can optimise your TikTok Account to make sure you’re getting the most of your social media marketing efforts including:
- Making interesting and relevant content
- Jumping on trends
- Exploit TikTok SEO
Make sure your content is interesting, unique and your products are reaching the right audiences. Try and make your content engaging by incorporating humour or something will prompt people to stop scrolling if it is an in-feed video.
TikTok, although similar to its predecessor Musical.ly and other apps like Vine, completely changed how so many people consumer content by focusing on short-form content by also incorporating music clips and emphasising the latest trends (no matter how silly some of them are).
As a creator and seller, you need to take advantage of this by using trending song clips, hashtags, topics, and other viral content. This all helps to improve your TikTok SEO, linking your account to relevant hashtags, trends, and sounds improves your visibility within your target market.
Another way to make use of the nature of the platforms is to utilise its affiliate and partnership programme by working with popular influencers who can help push your brand.
If you need more tips on growing your TikTok Shop then the platform has provided multiple resources that include loads of tips and tricks for selling more products like TikTok Shop University