As mentioned earlier, Squarespace comes with a host of built-in and ready to use tools for SEO and Ecommerce analytics. They have even put together some guides available on the platform to help things make easier and make sure you are following SEO practise.
Squarespace was also the first website builder to directly integrate with Google Search Console. As this is the most reliable source of SEO data, it makes your search optimisation decisions well informed.
Another great feature that can help you leverage SEO for your Squarespace E-commerce business is the ability to add optimised page titles and descriptions. Other platforms and website builders usually require you to install an additional SEO plugin for this.
An optimised website is meant to make it easier for google to understand it but it also helps improve the customer experience for your E-commerce business.
Some other useful SEO features on Squarespace include:
- SLL Security
- Indexable URLS
- Mobile optimization
- Automatic Schema Markup for Products and other content types
- Optimised pages and settings
- SEO friendly translations
- Mange Google Business listing
These features and tools make it a lot easier for someone without SEO experience to optimise their E-commerce site and shop. They cover most of the vital aspects for SEO and can therefore boost your search visibility and increase organic search rankings.
Therefore, the SEO features and analytics tools will be extremely important for new businesses, especially those without a marketing budget. This is because Organic Traffic is free and can generate significant website traffic so it can be a good starting point for generating sales.