Nearly all of the below tips refer to being prepared for the sudden rush, so if you’re going to take anything away from this article, make it be that preparation is key.
Making sure you’re proactive in your logistics approach and prepared for the surge in orders will be of a huge benefit going into Christmas. If your team or infrastructure isn’t ready for the increase, expect to face productivity problems and a waft of customer complaints that will continue into the New Year. Although you might receive 5 times as many orders as you usually do, taking 5 times as long to meet the demand isn’t going to be appreciated by your customers. Many businesses outsource their logistics during the Christmas period to a reliable and experienced 3PL who has the resources, skills and expertise to deliver a top-quality service to their customers, so this is certainly something to consider if you have even the slightest feeling you won’t be able to deal with the flood of orders.
You need to be particularly prepared for Black Friday, Cyber Monday and Boxing Day, as these are the dates that many of the retailers claim to make the most profit (some state that 50% of their overall festive income derives from these days). Processes must be in place to make sure you can still meet the next day delivery deadlines that consumers expect in 2018.
Planning for the dramatic festive spike will result in less customer complaints, returns, headaches and any unexpected additional shipping costs. Positively, it will only increase profits if done correctly.