For retailers who sell other companies’ products, a common problem they have is getting their brand in front of their customers.
Let’s say, for example, that you resell trainers. When a customer purchases a pair of Nike trainers from you, they’re unlikely to remember your business if all they receive is the Nike shoe box the trainers arrive in. If however, you put the box in a reusable bag that includes your branding, your logo will be the first thing your consumer sees before opening the parcel. This means that even though you’re selling the goods of other manufacturers, you’re bespoke packaging ensures your branding gets in front of the consumer and is more likely to be remembered.
JD Sports are a good example – despite selling Nike, Adidas and a range of other brands’ products, they put all goods in and provide all of their customers with a JD Sports-branded bag.