Fresh Ego Kid Case Study

The Problem

Fresh Ego Kid is an urban wear clothing brand, remaining the brand of community, and consistently exerting its influence on both football culture and urban music across the UK and Europe! Their products have been worn by world famous footballers, artists and influencers including Aubameyang, Anthony Joshua, Krept, and Brooklyn Beckham. Fresh Ego Kid needed a fulfilment company that could ensure the smooth running of their business’ e-commerce fulfilment and logistical needs.

The Solution

Allegro provide a full circle service for Fresh Ego Kid, taking care of all delivery of stock, warehouse storage, pick and pack, and logistics and shipping to send out to all customers. Using Mintsoft, integrated with their Shopify store, sales could not be more seamless.

The Outcome

Whilst Allegro get to work to ensure their customers can join the community; Fresh Ego Kid can think about the bigger picture, maintaining their status and continuing to work toward their goal ‘to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music’.

Testimonial from Bruno Alvadia, Operations Director.

“Working with Allegro has allowed Fresh Ego Kid to flourish and continue to focus on our goals, bringing together our community by delivering a professional and reliable service to all our customers. We also appreciate them being a family business, that value people first!”


Warehouse Graphic

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