What are The Advantages of E-commerce for Businesses?

Imagine having a store front that can be seen by the world. Think of the potential benefits. Well, this is what an e-commerce platform can do for you.

E-commerce allows businesses, especially those targeting niche groups, to connect with their community globally.

Here at Allegro Logistics, we are experts in e-commerce fulfilment. In this blog we show you some of the many advantages of running an e-commerce store.

Stock Management

Running an e-commerce business helps you to manage stock more efficiently. For example, you can set up automations for stock which is running low to generate new orders from suppliers, which will help you avoid issues regarding items running out. Whether you use a Just in Time (JiT) or Just in Case (JiC) stock management style you can better prepare your stock levels and ensure that you never* run out of stock.

E-commerce also allows you the flexibility to offer pre-orders and back orders without the need to do loads of extra work. Customers simply need to buy the product online and wait for the product to become available. This should help reinforce your cash flow compared to selling your stock only when it becomes available.

*This does not exclude external factors like major catastrophes and global supply chain issues

Integrated E-Commerce Fulfilment with Allegro Logistics

With extensive hands-on experience with e-commerce fulfilment, a chain of trusted courier partners, and impressive facilities, Allegro Logistics can help you achieve a cost-effective, speedy and efficient shipping strategy. We use modern fulfilment software to keep you and your customers updated every step of the way, from stock arrival in our warehouse, to pick and pack then shipping.

It all begins with a phone call! Get in touch today and discuss your e-commerce business with us. Let us help you make customers happy with quick delivery, great customer service and good-looking packages.

Service Optimisation

By linking your platform’s tracking tools like Google Analytics, you can access how customers interact with your site. For instance, you’ll be able to see where they abandon their purchase and work to improve the user experience to improve customer retention.

Like the stock management mentioned previously, you can use previous sales data and traffic source attribution to better prepare your business for busy periods such as Black Friday. You can allocate more resources to the products and services that are making you money and ensure your best performing pages are optimised appropriately.

By making it as simple as possible for your customers to complete transactions and detecting problems before they become systemic, you can improve your site’s reputation and continue to grow.

Include Reviews & Testimonials

Social proof is a necessity for e-commerce sites, yet many companies still don’t include it.

People care what other people think, so by incorporating reviews and testimonials into your website, potential customers can see what other customers think of your products. They allow customers to make an informed decision over the product they are buying, seeing whether it is suitable for them.

Built in review tools come as standard with plugins like Shopify and Woo-Commerce.

These review sections for products are also a great place for businesses to learn areas of improvement for their products, taking advice from the poor reviews and developing their offering.

It doesn’t have to be limited to just digital orders, if you have a physical location, customers can review their purchases online too. This develops more two-way communication between the business and its customers.

Developing greater engagement with customers in this way will likely lead to larger levels of customer retention for your business and should reduce the level of returns as people buy their products with confidence compared to selling your products solely in a physical location.

Targeting & Recapturing

Living in the digital age is a blessing for businesses with niche audiences. With the help of marketing platforms like Facebook and Google Ads, you can target your customers directly with a bespoke message, meaning that you can engage with the people who will want/need your product without being separated by barriers of location or language.

Popular advertisement platforms offer a piece of tracking code to help you anonymously retarget customers that have visited your store with incentives and promotions to go back and complete the purchase. This enables you to target customers who have demonstrated an interest in your products.

This can help you to generate an increased number of conversions compared to more traditional marketing methods. This can be particularly useful for businesses with finite resources, helping you to get your products into the hands of people who will want to use them.

24/7 Sales Opportunity

E-commerce is undoubtedly one of the best things to have happened to businesses, enabling companies of all sizes and locations to be open to the world 24/7.

This means that you’ll never miss out on an opportunity for customers to buy from you, potentially making money even while you and your staff sleep. This is because your customers can complete their purchases without any input from the business.

Streamline Shipping

Running an e-commerce store can save you immeasurable time in the future as it can help you automate your shipping needs.

You’ll be required to upload data like product dimensions and weight, but platforms like Shopify and Woo-Commerce have add-ons to help you pull information straight into fulfilment software that link to services like DHL and USPS. This gives you less headaches when it comes to the shipping process as the software will do all the work for you.

E-Commerce Fulfilment with Allegro Logistics

Here at Allegro Logistics, we’re a trusted order fulfilment company providing reliable logistics, delivery and courier services to e-commerce businesses of all sizes. If you’re looking to work with an experienced e-commerce fulfilment partner, please don’t hesitate to get in touch with our team today.

We offer a whole host of logistics services and can tailor our offering to meet the specific needs of your organisation. Contact us today to find out more about how we can help or to request a free, no obligation quote.

See more: Importance of Stock Control for E-Commerce Businesses

See more: How to Improve the Customer Experience of Your E-Commerce Business

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