Social proof is a necessity for e-commerce sites, yet many companies still don’t include it.
People care what other people think, so by incorporating reviews and testimonials into your website, potential customers can see what other customers think of your products. They allow customers to make an informed decision over the product they are buying, seeing whether it is suitable for them.
Built in review tools come as standard with plugins like Shopify and Woo-Commerce.
These review sections for products are also a great place for businesses to learn areas of improvement for their products, taking advice from the poor reviews and developing their offering.
It doesn’t have to be limited to just digital orders, if you have a physical location, customers can review their purchases online too. This develops more two-way communication between the business and its customers.
Developing greater engagement with customers in this way will likely lead to larger levels of customer retention for your business and should reduce the level of returns as people buy their products with confidence compared to selling your products solely in a physical location.