The key to ensuring your business has an effective ecommerce shipping solution is to fully understand what modern-day customers expect. Delivery for online purchases has significantly developed over recent years, and as the ecommerce market has grown, customers’ expectations around the service & price they receive have drastically changed.
Long gone are the days of staying in all day hoping that your parcel will arrive. This archaic process has quickly become a thing of the past, and businesses need to keep up with the latest trends in order to avoid falling behind from their competitors.
Here are just a few of the delivery factors that can encourage users to confirm their order, rather than look elsewhere for their products.
Next Day/Same Day Delivery – Next day, or even same day delivery, is now something that consumers assume ecommerce businesses offer. Customers want to be able to see a product they want online and have it in their hands the very next day. Most organisations charge their customers a fee for next day delivery but be aware that Amazon Prime and other large retailers provide this with no extra charges.
Free Delivery – Free delivery is something that is incredibly important to customers. It’s becoming more and more common across ecommerce businesses in all industries and is often what customers expect to receive. However, it’s important to note that shipping is never free – someone has to pay, and it’s up to you to decide how you make this work. There are a wide range of options available to make free shipping work:
- The business pays the full price of shipping out of their margins.
- Customers are required to spend a minimum amount in order to qualify for free delivery. However, although you may be increasing your average order size, you’re still paying for the delivery out of your business’ margins.
- You increase the prices of products to cover the costs of shipping.
Free Returns – When it comes to your returns procedure, the key is to make it easy and convenient for the customer, so try to offer a range of options to allow them to choose the method best suited to them. For example, give them the option of either a free pick-up from a home or business address, as well as dropping off parcels at a local brick-and-mortar location. This makes the returns process convenient for customers rather than a hassle.
Delivery Slots with Accurate Updates – Providing up-to-the-minute updates throughout the delivery process will help keep consumers informed about the status of their product. For instance, letting them know when their product has been despatched, and the time at which the parcel is planned to be delivered. Updates are generally sent through either email or SMS.