JessiCurl
When US haircare brand Jessicurl launched into the UK market, they needed a fulfilment partner who could help them get their UK operation up and running from the ground up. Allegro provided the reliable B2C fulfilment infrastructure they needed, giving Jessicurl the confidence to grow their UK customer base while keeping orders moving quickly and consistently.
increase in orders handled from 24/25 to 25/26
Average inbound delivery size has increased by since 2025
increase in annual inbound carton volume versus 2025
The challenge
Jessicurl is a US haircare brand founded in 2002, creating high quality products specifically designed for curly hair. When the brand entered the UK market, there was no existing UK fulfilment or logistics operation in place.
They needed to build a reliable UK based solution from the ground up, one that could support a growing customer base and deliver the seamless experience their customers expected.
Allegro came highly recommended, giving Jessicurl the confidence to partner with the team as they established their UK operation.
The solution
Allegro helped Jessicurl establish a reliable B2C fulfilment operation from day one, providing the infrastructure and support needed to process and dispatch orders quickly and consistently.
With the day to day fulfilment taken care of, Jessicurl could focus on what came next: building the brand, reaching more UK customers and growing their presence in a new market.
As the business has developed, Allegro has continued to support that growth, including playing a role in Jessicurl’s expansion onto Amazon.
The results
Starting with Allegro from the outset meant Jessicurl could build its UK fulfilment operation around growth, rather than having to adapt an existing setup later.
Orders are processed and dispatched quickly and consistently, giving Jessicurl confidence that its fulfilment operation can keep pace as the UK business grows. It also means customers receive the reliable experience the brand wanted to establish from day one.
With Allegro managing fulfilment and supporting its expansion into Amazon, Jessicurl has been able to keep its attention where it matters: growing the brand in the UK.
“We’ve had a fantastic experience working with the Allegro team. They’re incredibly responsive, helpful and always quick to resolve any queries, making the customer service side really easy. Their fulfilment is highly efficient, with orders processed and dispatched quickly and reliably. We really value having such a professional, dependable team supporting our UK side of the business.”
